SESSION GE’s Digital Transformation Keynote Shefali Patel, Director of Strategy & Marketing, GE Digital Digital transformation and disruption are forces that most business leaders contend with today. They traverse a vast landscape of fundamental business changes an organization undergoes to evolve, and incumbent practices that signal the need to change in the first place. In this talk we will address multiple tenets of a digital imperative from GE’s point of view. Becoming a digital industrial company has been a cultural and strategic shift that required investing in a new growth engine outside of GE’s core business. But what prompts an organization to fundamentally embrace a new business model? How does a 124 year-old company uphold a commitment to behave and think like a contemporary start-up? Answers lie in the leadership mind-set and conventional practice of market and new technology pulsing that have sown seeds of reinvention through business and technology strategy for years. In 2011, we identified big data visualization and insights, and the digital platform-driven business model as sources of creating new value for GE and our customers, which has unleashed a new world of industrial internet. Today, we are scaling a digital industrial company by investing in technical and commercial capabilities, attracting new talent, and maintaining a relentless focus on innovation, speed and measurement. This endeavor is a co-creation effort with our customers across different sectors, who have embraced digital mind-set and are piloting our digital solutions to drive productivity. It has been a tremendous journey that has just started. We look forward to sharing its arc and lessons learned, and benefit from your perspective on your digital transformation. |