| SESSION Changing How Asset Information is Captured
Track: Accuracy
Stephen Crampton, CEO, ORIDTAL If all you knew was that you had a four passenger car, how would you optimize maintenance and purchasing? Without knowing the make and model it would be difficult, yet that is what most organizations struggle with. Materialized asset information is either missing or out of sync with the physical asset. Historically organizations send people out to inspect nameplates prior to making major decisions. Ad-hoc photos of the equipment are often taken during this process. This process is expensive, unreliable, and most photos taken during this inspection end up lost. However, the world collects data differently now. In 2015, 1.4 billion smartphones shipped – enough for 20% of the world’s population. We all have smartphones with us all the time. We no longer write the information we want to capture – we take photos of it. But how do we turn photos into information? ORDITAL provides a mobile app for the smartphone to allow capture, cataloguing and classification of vast quantities of asset photographs. ORDITAL turns that big data archive into asset information to optimize your business. | 
